MUSIC CAPTURES CULTURE. YOU CAN CATCH IT TOO.

Every new drop in music is a cultural signal, a reflection of what people think, feel and experience before it hits the mainstream.

SPOKE listens to what artists create, spots what’s emerging in music, and translates that into creative hooks brands can actually use.

When Billie Eilish started whispering, ASMR showed up in campaigns months later. When “6’7” hit the news in November, the story had already been in the song since February.

HOW TO CREATE WITH CULTURE?

01

Connect Your Brand DNA

We'll instantly analyze your brand values, positioning, tone of voice and target audience to create a unique cultural filter.

02

Get Cultural Signals

Our system monitors global music 24/7, spotting movements and meaningful insights.

03

Activate Creative Campaigns

Transform signals into creative hooks. Your creativity, supercharged with cultural context.

SPOKE AI GIVES YOU UNFAIR ADVANTAGE

We believe in AI that activates you.

SPOKE doesn't replace creatives.
It activates them.

Think of Spoke as your cultural radar. Constantly scanning, always learning, but never making the calls. That superpower is human. It's you.

AI spots patterns, humans create meaning

AI spots patterns, humans create meaning

Data informs, creativity transforms

Data informs, creativity transforms

Machine learning meets human intuition

Machine learning meets human intuition

Your taste trains your algorithm

Your taste trains your algorithm

Too busy to keep up? Discover our creative services.

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Spoke delivers signals and creative hooks that resonate with culture.

Spoke delivers signals and creative hooks that resonate with culture.

activate YOUR creativity

Agentic strategic signals and creative hooks tailored to your brand

Signals

Signals

Real-time cultural trends spotted in music and strategic consumer insights.

Hooks

Creative hooks for campaigns, content calendars and pitches that resonate with these signals.

Culture doesn't wait.

Culture doesn't wait.

Culture doesn't wait.

NEITHER SHOULD YOU.

NEITHER SHOULD YOU.

NEITHER SHOULD YOU.

Discover the stories that amplify your brand and resonate with culture.

Spoke. Amsterdam.

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